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RATTI GROUP | SUSTAINABILITY REPORT 2021

6 Instagram hits are the parameter communication on three fronts: printing, digital and their children in Bénin, Brazil, India and
that tracks all the instances in
which users have viewed content and social. In detail, on the digital platforms, Italy, have come together in partnership to
(photographs, videos and stories). Ratti created a section of branded content on support a social tailoring workshop managed
This parameter is extremely the website www.vogue.it, campaigns planned by professionals coming from various countries
important as a social media
marketing strategy because on on behalf of Vogue Italia and, finally, a display in Africa. They will produce a collection of bags
Instagram it is possible to publicise campaign directly on the above website. and unique accessories.
the company to attract new This digital presence has allowed Ratti to Ratti wax cotton forms the basis of the work
visitors, generate traffic and involve 6
potential customers through achieve visibility quantifiable in 1.5 million hits . done by Project for People who, using jeans
specific calls to action. fabric, create a collection of bags and unique
Project for People and Ratti: a accessories, born out of a huge amount of
capsule collection with wax fabric study and research. Each piece in the collection
Paying attention and respect to savoir-faire as recounts a beauty which is out of the ordinary.
an art form has deep roots. If these are then It becomes, in everyday life, an object which
planted into an environment with concrete is able to solicit emotions in which quality is
experience of social inclusion, a product is also measured in an ability to develop projects
born which marries tradition, experience and alongside mothers and children who are going
the flavour of things made in art. Ratti, always through the most difficult phases of their
attentive to all forms of social sustainability, lives. These range from medical treatment to
and Project for People, an association that for microcredit and the various stages of education.
28 years has operated in the field of health,
education and finance to support mothers Ratti and Siticibo
On the occasion of the National Day Against
Food Waste, Ratti renewed its support for the
cause promoted by Siticibo, a programme run
RATTI WAX COTTON FORMS THE BASIS by the Fondazione Banco Alimentare (Food
OF THE WORK DONE BY PROJECT Bank Foundation). This non-profit organisation
FOR PEOPLE WHO, USING JEANS FABRIC, was set up in Milan in 2003 in order to recover
CREATE A COLLECTION OF BAGS both cooked and raw excess food in the
AND UNIQUE ACCESSORIES, BORN OUT Ristorazione Organizzata (restaurant network).
OF A HUGE AMOUNT OF STUDY AND In support of this association, Ratti also donated
RESEARCH. some of its silk accessories in order to raise

funds which will be used to buy a manual pallet
truck for the new warehouse in Como province.

Ratti is working with Telefono
Donna to put a stop to violence
Ratti, together with other Como textile
companies, has partnered with Telefono Donna
Como to create the competition “Change with
Fashion” (Change with Fashion), targeted at
students from Cometa, I.S.I.S Paolo Carcano
and Centro Studi Casnati. The competition was
organised in partnership with the Soroptimist
Club in Como and the “L’Una e Le Altre”
refuge for mistreated women, with the aim
of transmitting messages of non-violence,
equality and sustainability through fashion, and
giving rise to an important synergy between
the voluntary sector, schools and the world of
work. The work produced was examined by
a commission, including Ratti, which chose
the three best creations which distinguished
themselves by their originality, quality of
design and, most of all, by the message they
transmitted. The award ceremony was held on
29 May at Palazzo Terragni. Among the winners
was Elisa Lietti, from I.S.I.S Paolo Carcano, who
designed a scarf at Ratti.

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