Page 78 - Ratti_bilancio di sostenibilità_2021_en

RATTI GROUP | SUSTAINABILITY REPORT 2021

The themes covered during this virtual organic silk and became a product which told a
conversation concerned the shared experiences shared story and vision of the artist.
of two companies in redefining their creativity, Ratti and Kooness decided to work together
as well as how the topic of sustainability must on this project in a story consisting of images
bring people and culture to the forefront. and material to point the visitor towards the
graphical elements which surround each artist,
In addition, Ratti was chosen by Ferragamo for accompanying that visitor along a fascinating
the SETA exhibition, held at Palazzo Spini Feroni journey which revolves around creativity,
in Florence, and for the “La Signora della seta” activism and a culture of beauty.
documentary. So much history in a scarf: Fulvia
Ferragamo (1950-2018), of Sky Art. The exhibition Ratti 2ndLife and the 3sixty capsule
and the documentary recount, through the story collection
of Fulvia Ferragamo, the magic of silk, and the 3Sixty sweatshirts marry together creativity
magnetic and mysterious fascination of one of the and upcycling, as they do craftsmanship and
most iconic fabrics of the fashion house innovation, to create a new style which is both
responsible and sustainable.
Ratti’s silk meets art through a The authenticity of each piece resides in Ratti’s
limited edition of Kooness printing which allows all the energy and beauty
Ratti’s textile expertise interacted with the of this marriage to emerge.
artistic mission of Kooness, a contemporary art 3Sixty presents a project which interprets the
platform, bringing together three artists from iconic sweatshirts of the fashion house from
different generations, nationalities and styles to an eco-friendly perspective thanks to the
produce an exclusive edition of scarves in silk, in uniqueness of the 2ndLife Ratti project with its
a limited edition. Each work of art was printed on a planche printing. Quality and sustainability for
a product which is able to set a new agenda in
terms of responsible style.

RATTI’S TEXTILE EXPERTISE INTERACTED Ratti, EFI and the UN
WITH THE ARTISTIC MISSION OF KOONESS, Sustainability is not only a green revolution,
A CONTEMPORARY ART PLATFORM, it also contributes to social wellbeing. Social
BRINGING TOGETHER THREE ARTISTS sustainability goes beyond the limits of the
FROM DIFFERENT GENERATIONS, company and the local community and extends
NATIONALITIES AND STYLES TO PRODUCE to the neediest areas of the world. It is precisely
AN EXCLUSIVE EDITION OF SCARVES IN in this environment that the partnership between
SILK, IN A LIMITED EDITION Ratti and the Ethical Fashion Initiative (EFI), a

programme of the International Trade Centre of

Carnet brand projects for 2021

CARNET, TOGETHER WITH DUCA VISCONTI DI Duca Visconti di Modrone and the printed silk of conception, then production, then distribution,
MODRONE AND RATTI IN A PARTNERSHIP OF Ratti. With the Duca Visconte di Modrone project, and finally sales. Students were asked to
EXCELLENCE. the style offices worked on innovation, with a present their projects within this new paradigm,
In a society which is striking an increasingly fine focus on sustainability, of corduroy, developing using green fabrics from the best Italian textile
balance between ethics and aesthetics, such two new exclusive bunches, each with 36 supply chain and applying innovative style and
as that between sustainability and style, Carnet variations. With Ratti, however, the work started aesthetics solutions.
chooses to continue to be a selector of Italian from the huge archive, creating a collection of
textile excellence. printed silk which expressed the entirety of the CARNET IS PARTNERING WITH THE
This is achieved through an offer of over 10,000 Como company’s manufacturing craftsmanship TULLIO CAIROLI AND NOI SEMPRE DONNE
articles destined for high fashion for both and creative refinement. ASSOCIATIONS
men and women. And this is an exploration Art, culture and, not least, philanthropy have
which, starting from traditional Made in Italy CARNET PARTICIPATES IN THE ULTRAGREEN always cohabited within Ratti. Derived from
craftsmanship, encapsulates the sustainable PROJECT the Greek word for “love for man”, this term
innovation and material quality of Carnet fabrics. This was a project promoted by Ferrari Fashion bears witness to and incarnates all the shared
In particular, in 2021 there were two partnerships School and which focused on sustainable fashion, values of the Guanzate-based Group, inscribing
which contributed further to enriching the i.e. taking care of the environment and the them in the surrounding creative, cultural
tailoring heritage of the brand: the velvets of people living in it through all the various phases: and social context and translating them into

76