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CHAPTER 5  |  RATTI, ADDING VALUE TO THE COMMUNITY AND THE REGION




                                                                            Scarf, a programme featuring silk scarves from
                                                                            Afghanistan, the Faso Dan Fani programme,
                                                                            featuring fabric from Burkina Faso which is
            RATTI IS SUPPORTING THE PROMOTION                               a symbol of national pride, and the Bogolan
            OF MANUFACTURED ARTICLES AND IS                                 programme, featuring cotton fabric from Mali
            CONTRIBUTING TO THE TRANSITION TO THE                           with motifs created using natural colours and
            “JUST WORK” OF THE INITIATIVE. THE PROSPECT                     fermented mud.
            OF EARNING A WAGE FROM THE OBJECTS                              In detail, as a project The Peace Scarf involves
            THEY MANUFACTURE IS, FOR THE LOCAL                              more than 30 silk producers in the Shekidan
            COMMUNITY, BECOMING A REALITY                                   district in the province of Herat.
                                                                            These producers follow the entire production
                                                                            chain from growing mulberry trees to breeding
                                  the United Nations, is located.           and producing silkworms, from the weaving
                                  The remit of the initiative is to combine brands   and dyeing of fabric to the manufacturing
                                  and global fashion talent with a tradition   of silk shawls, the result of the high level of
                                  of textile craftsmanship which goes back   craftsmanship offered by the hand looms with
                                  hundreds of years in some of the poorest areas   which each individual accessory is made. Ratti’s
                                  of the world. The goal is to support economic   contribution is to add further value to the prowess
                                  independence, employment of women, and the   of Afghan craftsmanship, ennobling the garments
                                  fight against poverty.                    using the a planche manual printing technique.
                                  “No charity, just work” is the hashtag of the
                                  initiative. The EFI has chosen Ratti for its creative   This marks a meeting between two worlds which,
                                  capacity and its business know-how. Ratti is   although they are far from each other, find in
                                  supporting the promotion of manufactured   the ethics of beauty and tradition a focus on
                                  articles and is contributing to the transition to   exchanging and sharing.
                                  the “just work” of the initiative. The prospect   After completing work to fine-tune the product,
                                  of earning a wage from the objects they   in 2021 The Peace Scarf found its place in the
                                  manufacture is, for the local community,   collections of an Italian luxury brand. However,
                                  becoming a reality.  In 2020 the cooperation   the difficult socio-political situation in Afghanistan
                                  between Ratti and EFI was further reinforced   has put the brakes on the project, which is still on
                                  through the signing of a partnership agreement   stand-by, waiting for positive developments.
                                  based on the shared objectives of the United   In 2021, Ratti undertook a special project,
                                  Nations’ sustainable development goals and   the objective being to give further visibility
                                  inspired by the principles and logic of the   to the partnership with EFI on the project
                                  International Bill of Human Rights.       #nocharityjustwork. In partnership with the
                                  In particular, Ratti is committed to The Peace   magazine Vogue, Ratti established transversal






             concrete action. In this way the partnership   injected sustainability into its collections.
             was established between Carnet and the   The goal was to offer the greatest possibility
             associations “Tullio Cairoli” – set up in 1986   of quality to its tailors, designers, brands and
             to support the oncology operational unit of   garment producers who believe in and are
             Sant’Anna Hospital – and “Noi sempre donne” –   committed to fashion which is responsible but,
             which supports the senology and oncology unit   at the same time, premium and exclusive.
             of Valduce Hosiptal, as well as the radiotherapy
             unit of Sant’Anna Hospital. The objective was   The collection reflects Carnet’s constant search
             to create a collection of turbans using the   for exclusivity as well as its vision of the future.
             company’s fabrics, which could then be used to
             collect funds destined for the cancer research   Carnet’s new 100% Bemberg™ collection of
             conducted by the two Como associations.  lining is also available online and includes 59
                                              articles in vibrant and contemporary colours.
             CARNET AND BEMBERG™ FOR THE LATEST
             COLLECTION OF PREMIUM, EXCLUSIVE AND
             RESPONSIBLE FABRICS
             By choosing to work with Bemberg, Carnet




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