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CHAPTER 5 | RATTI, ADDING VALUE TO THE COMMUNITY AND THE REGION

Ratti also participates in Industry Projects. These craftsmanship. It also shows great sensitivity
include the biggest companies in the sector and towards investing in sustainability, technology
involve professionals and designers who track and research, trying to respond to the needs of
their development. the market.
The object of each Industry Project is to bring
together technical expertise, conceptual Ratti and Tolo Green in the Italian
research, experimentation and the development Pavilion at Expo Dubai 2020
of the final product. Tolo Green presented, in the Italian Pavilion,
advanced technology which uses microalgae in
In November, Ratti took part in the first edition of the biofixation of the CO exhaled by visitors to
2
“Fashion Talent Days” promoted by Confindustria produce oxygen.
Fashion: a new type of digital trade fair which puts The Tolo Green installation represented some
talented young people in touch with the most of the main themes of Expo 2020 Dubai, such
important Made in Italy fashion houses. as innovation through technology that is 100%
During these three days, both companies and Italian, the sustainability of water and energy
talented young people were given a chance to consumption in the production of proteins from
get to know each other and assess each other. the plant world, and safety.
Meetings and discussions were favoured which All this meant the Italian Pavilion was the only
set aside opportunities for development, with building that truly “breathed”. Ratti participated
those present ranging from more traditional in the project by providing the sustainable
and technical figures and those associated fabrics used to make the clothes that the
with the digital and communications world to Tolo Green workers wore during Expo 2020: a
include new professions such as environmental collection of leggings, a representation of the
sustainability managers. aspirations of Tolo Green towards sustainable
policies and a clear desire to change the world
5.3 for the better.
Partnerships that do The partnership between
good Ratti and Ferragamo
Ferragamo held discussions with Ratti about the
creative process which formed the basis of the
Ratti is seeking to become a point of reference Second Life innovation project.
for all organisations that promote projects that fit This project, thanks to the re-use and recycling
the theme of sustainability, by developing a plan of silk, made it possible to develop the padding
of transversal initiatives to support the evolution present in a selection of Ferragamo coats and
of policies and to safeguard the values and jackets in the Pre-Fall 21 capsule collection.
objectives relating to social accountability.

Ratti made a presentation
to the United Nations conference
on climate change: COP26
For over 30 years, the United Nations has brought
together all the countries of the world to deal
with the topic of climate change, trying to ensure
that it becomes a top priority. During the Glasgow
summit there were a number of presentations
on how to deal with climate change and how to
decide on a long-term strategy in respect of the
circular economy.

On the occasion of the 26th summit, COP26:
Ratti decided to participate and to talk about its
own “2ndLife” project, which is aimed at creating
circular products and services as well as materials
which can be given a new life.
From this point of view, Ratti confirms that its
philosophy is underpinned by the significant
enhancement of its own experience of

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