Page 35 - Bilancio Sostenibilità Ratti 2020_en

Ratti Group
Sustainability report 2020

3.1 devices and graphics tablets, in order to best

From creativity to the simulate working manually. Developing
finished garment, a a complex prototype can require a full month’s
labour of a designer, fully dedicated and working
guarantee of quality with great flexibility, creativity and willingness,

to give form to the wishes of a customer base
that is increasingly multifaceted.
Talent that lends form to ideas
Talent in itself is a gift, a natural inclination The planning of design has always been one
that each of us, to a greater or lesser extent, of the most crucial and delicate phases in Ratti’s
possesses and whose recognition and creative production process.
enhancement is enriched by Ratti’s training This phase does not follow a specific procedure

programmes. That said, however, being or a constant method in that, mainly, the process
able to draw is an art – a natural inclination is based both on a continuous dialogue
that manifests itself in the externalisation of with the customer, and on the creativity of the
something exceptional. designers, who let themselves be guided by
various forms of inspiration.

What can, however, be learned and perfected In this sense, the final design that is printed
is lending form to ideas with the support of IT onto fabrics may be seen as a kind of meeting

Ratti chosen by Piquadro Creativity at the click of a button

Ratti and Piquadro (the Bologna company that produces tech-design Work is still under way to digitalise Ratti’s historical
leather goods for business travellers) have announced that they have re- archive, which boasts more than a million fabrics,
ached a partnership agreement which involves creating and marketing, designs and sample books.
throughout the world, printed accessories (yarn-dyed and knitwear).
This digitalisation process, which is progressing and
The agreement just signed with Piquadro consolidates a natural har- improving thanks to a machine learning algorithm,
mony between two organisations which have always loved to offer pro- enables customers to view more than 650,000

duct excellence and quality. Piquadro and Ratti are proposing a new line designs. It offers a one-to-one virtual experience of

of scarves which marries the values of the Piquadro brand with Ratti’s ever increasing speed and efficiency, which simulates

textile expertise. garment and furnishing models.
The objective is to propose a new and hitherto unheard-of interpreta- Ratti’s objective revolves around a process of sharing
tion of the world of accessories, juxtaposing the essential style of the product creativity, which finds concrete expression on

Bologna brand with the three-dimensional textures of the Como-based the online partnership platform.
company. The new collection, which marries attention to detail and This takes the form of a virtual desk shared with
stylistic innovation, re-elaborates the archetypes of classic taste ap- customers, combining the company’s creative and
plied to accessories in a contemporary key. It is a series of scarves with digital expertise to create, modify and, last but not
exclusive craftsmanship savoir-faire, imprinted with a new velocity and least, approve the designs suggested by the style
a contemporary appeal office. Digital acceleration, conceived in order to

improve the way Ratti’s collections are presented and

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