Page 38 - Bilancio Sostenibilità Ratti 2020_en

Chapter 3
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Material becomes creation 37

sustainability profile. In this environment Ratti has
carried out an internal study seeking to compare “Tessuteca" Ratti
the consumption of inkjet printing with that of
traditional printing (table or rotary).
The Tessuteca is a space – and The investment in the Tessuteca,
also a service – which offers more together with the company’s
The investigation was carried out in compliance
than 400 tested bases that provide ability to forecast purchasing
with the ISO 14021:2016 standard (self-declared
an irrefutable guarantee of an criteria with the customer,
environmental assertion) and was reviewed
immediate printing sample, whether represent a new business model
by Bureau Veritas. The results showed lower
traditional or inkjet printing. in which delivery times are
consumption of chemicals and energy for significantly reduced.
traditional printing than for inkjet printing. The categories
of always-ready fabrics such The Ratti Tessuteca has therefore
as silk, cotton, linen, wool/ become the basis
Table printing versus inkjet printing
cashmere, viscose, synthetic of an increasingly close dialogue
Energy Water Chemical fabrics, jersey fabrics, velvet and between ideas, production
saving saving products saving
(TEP/m) (l/m) (g/m) swimwear provide evidence that and delivery, where everything
the company is leaning towards revolves around the customer’s
SILK -19% 4% -40% process innovation, improved forecasting ability and the
logistics and quality service. company’s speed of response.
COTTON -33% 34% -39%
VISCOSE -47% -9% -48%
Source: Internal study verified by an independent body, 2017

Rotary printing versus inkjet printing
Energy Water saving Chemical The New Deal project:
saving (l/m) products
(TEP/m) saving the evolution of warping and wefting
(g/m)
COTTON -33% 31% -37%
On the occasion of the new edition The new fabrics in the New
of Milano Unica (February 2020), Deal collection for men have a
JERSEY COTTON -18% 26% -64%
Ratti proposed the “New Deal” heightened sense of proportion,
VISCOSE equal 36% -60% collections for men and women. without losing their easy-going
lightness.
Source: Internal study carried out in 2019 and verified by an This was confirmation of its project The women’s fabrics in the
independent body in 2020
to put into practice the printing collection demonstrate an
of yarn-based designs onto wool, intelligent conceptual evolution of
cotton and linen, offering an infinite the prints towards a woman who
range of possibilities without any is able to “dare with style”. Here
creative limits, linked to timescales taste, balance and delicacy are to
or, more simply, length ordered. the fore.
in a way that offers a transversal customer base
a versatile tool which marries the history of a brand such Ratti, through its proposals in the Once again, Ratti’s style office
as Ratti with its heritage and the lightness New Deal collection, strengthens has been able to find a new
and contemporary feel of the 2020s. even more the link between its equilibrium between innovation
printing art and the world of and practicality, for a collection of
Always aligned with the speed at which the market the fashion house, combining printed fabrics able to generate a
changes, Ratti has renewed its Wax proposal on its page stylistic research, creativity and dialogue between their contrasting
in the “Made in Italy” window of Amazon www.amazon. contemporary trends into a single, elements to produce a totally
it/ratti offering, every month, fabric previews that are exclusive weft. harmonious ensemble.
increasingly aimed at the digital customer.