Page 36 - Bilancio Sostenibilità Ratti 2020_en

Chapter 3
Material becomes creation 35

between the end-customer with their desire to
enhance the elements of their brand and the Spreading the key value of intellectual
creative capacity of the individual designers to
lend form and expression to these ideas. property
Out of this meeting between the Ratti designers
and the customers is born, time and time again, a
creative and innovative partnership that leads to The Group considers the full The digital management of the
creative archive is born out of
respect of intellectual and
the realisation of something unique.
industrial property – its own a need to improve the
and its customers’ – to be effectiveness and the efficiency of

In order to respond to certain specific requests, of primary importance. the processes, integrating design
Ratti can open the doors of its exclusive archive and production and making it
to the customer, suggesting a design as a starting This is a fundamental principle easier to safeguard the intellectual

point, but offering them the option to modify of its business, in a context of fair property of the designs and

the various characteristics of the final product. and proper competition, and the images of customers and third
This could include interventions on the design Group requires, as a consequence, parties. To this end, Ratti SpA has
technique or changes to the compositional its suppliers to comply with the completed and operationalised
pattern that could be added while the work laws in force and the relevant its new “Vedo” (“I see”) company
is being produced. This is a road which is paved applicable regulations. software to manage the physical
and virtual design archive. This
with perseverance, flexibility and innumerable

The Group is committed to has made the information relating
protecting and treating with to the designs easier to control,

appropriate confidentiality the organise, correlate and access,
ideas, models, designs and other minimising the risk of any violation
forms of intellectual property of third-party rights or existing
Creativity at the click of a button developed during the company’s agreements with customers.
working activities. In addition, Ratti SpA has also
expressed, seeks to transform the current impasse It expressly forbids any conduct established a procedure for

into an opportunity, offering alternative points of aiming at the alteration, registering collection designs,
view and innovative ideas. counterfeiting, or illicit use with the objective of more
of brands or distinguishing effectively asserting and

For its digital archive, Ratti makes use of an characteristics of designs and safeguarding its rights over these
API (Application Program Interface) for image models, whether these be Italian designs, as well as the associated
recognition, classification and research using a or foreign. interests of customers.

cognitive computing system.
The project is articulated in four steps:
● the digitalisation of physical references;
attempts, before satisfaction is achieved with
● data cleaning and classification; regard to the desired product.

● searching for and comparing images;
In this phase, a crucial role is also played by the
● managing the archive.
Product Manager or, in other words, the person
who, right from the start, interfaces with the

In order to offer creative new stimuli to its designers
and customers Ratti SpA is constantly committed to market and receives customer requests.
updating and expanding its archive. In order to ensure that the various Product
Managers in the Ratti Group effectively perform