Page 40 - Ratti_bilancio di sostenibilità_2021_en

RATTI GROUP | SUSTAINABILITY REPORT 2021

designers to lend form and expression to these journey made up of research, flexibility and
ideas. Out of this ensemble between the Ratti innumerable attempts, before arriving at the
designers and the customers is born, creative realisation of the desired product.
time and time again, a creative and innovative
partnership that leads to the realisation of In this phase, a crucial role is also played by
something unique. the Product Manager or, in other words, the
person who, right from the start, interfaces with
In order to satisfy the most unusual requests, the market and receives customer requests.
Ratti may open the doors of its exclusive archive In order to ensure that the various Product
to its customers, showing them the exclusive Managers in the Ratti Group effectively perform
designs which might serve as a source of the role of filter between customers and
inspiration to launch a new project. This is a designers, this phase requires the intervention
of Product Management who, on the basis
of the abilities and stylistic characteristics
Spreading the cardinal value of the various designers in the company, will
pass the commission to the designer who is
of intellectual property most suitable for carrying out this particular
assignment. Ratti has always included within the
The Group considers the full respect of integrating design and production department people from diverse cultures,
intellectual and industrial property – its and facilitating the protection of the to ensure that the designs can feel
own and that of third parties – to be of intellectual property of designs and the effect of different influences and varied
primary importance. This is a cardinal images belonging to the company, creative inputs. This makes an important
principle of its business, in a context its customers and third parties. contribution to the collection.
of fair and proper competition and, as This should be done, most of all,
a consequence, the Group requires by means of a database containing Each designer has their own style which
its suppliers to comply with the laws information inherent to the designs characterises them and makes them unique.
in force and the relevant applicable which is effectively verified, organised,
regulations. The Group is committed correlated and usable, so that the risk is This ranges from a style that is more rigorous
to acting with the appropriate level of minimised of violating the rights of third and precise to one which is more extrovert.
confidentiality and protecting its own parties or any existing agreements with All of these various elements are made
brands, patents, models, designs and customers. available to the team in order to achieve the
other intellectual/industrial property In addition, Ratti SpA has also solution that best satisfies the customer’s
assets, as well as those of third parties. established – and recently enhanced – requests. Although it is good practice to rotate
In this sense, the digital management a procedure for registering collection designers to guarantee new creative stimuli, it
of the creative archive by means of designs, with the objective of more may also happen that special relations may be
“Vedo” company software is born out effectively asserting and safeguarding established between some designers
of a need to improve the effectiveness its rights over these designs, as well as and customers, which consolidates their
and efficiency of processes, the associated interests of customers.
cooperation over time.

Ratti Italian Wax

On the occasion of the 2020 edition of belonging. The stylistic “stamp” in a way that offers a transversal
of Scoop in London, Ratti presented that permeates the collection is a customer base a versatile tool
its new Italian Wax collection. A fusion of styles, colours and stimuli which marries the history of a brand
series of 100% cotton “Made in coming from cultures beyond the such as Ratti with its heritage, and
Italy” fabrics which showcases Mediterranean. A series of fabrics the lightness and contemporary feel
similarities between styles without which may be defined as exploring of the 2020s.
amalgamating them, to show a world of decisive tonalities Always aligned with the speed at
that despite cultural differences accompanied by unusual prints with which the market changes, Ratti
there is a sharing of values and micro and macro interweavings and has renewed its Wax proposal
traditions. Italian Wax by Ratti is large flowers. Fluidity and versatility on its page in the “Made in Italy”
the result of creativity, imagery and are “musts” for Italian Wax by Ratti, window of Amazon www.amazon.
techniques which refer to a recent which is marked by a romantic it/ratti, offering, every month, fabric
past that has made fabric one of its flavour and interpreted through previews that are increasingly
cornerstones as well as a symbol the lens of the latest fashion trends aimed at the digital customer.

38