Page 67 - Bilancio Sostenibilità Ratti 2020_en

Ratti Group
Sustainability report 2020

5.1
For the Ratti Group, involving new professional
figures and including, to the greatest At the forefront of
extent possible, the community
of its local region represents one of the pillars communicating
sustainability
of its sustainability policy.

A cardinal element of this thinking is the creation
of a shared value which is not only limited to Ratti’s commitment to better
safeguarding craftsmanship and manufacturing communication
heritage, but also becomes a key tool in the In addition, Ratti has invested heavily in itself,
creation of a partnership with those who are convinced as it is that clear and transparent
active in daily operations. communication is one of the keys to guaranteeing
the success of the business. To this end, Ratti
In Ratti, speaking about people and the region developed many projects during 2020.
translates into protecting the know-how and First and foremost its website was revamped.
experience that is a part of its DNA. Favouring, The Ratti Group’s website has now been fully
therefore, social inclusion and the enhancement renewed, both in terms of content and in terms
of local communities, Ratti of graphics. The idea is that it should offer a
Local connections but strong operates as an entity which simple, intuitive and immediate digital navigation
internationalisation of competences, guarantees protection experience, thanks also to vertical scrolling which
because it is only through and professionalism in is optimised on the smartphone version.
encountering, relating to and a context of continuous Via both images and text that are compatible with
exchanging cultures and knowledge becoming. SEO guidelines, the Group expresses itself through
that a product can be obtained which a dual objective: on the one hand, to foster
can satisfy the tastes of the principal From this perspective Ratti increasingly direct relationships with its users in
fashion houses of the world. maximises its focus on order to create a dialogue that is constant and

relationships with the local constructive and, at the same time, to reinforce
authorities, the associations and the individual its own relevance in the online community. In the
stakeholders who are, directly or indirectly, section “Close-up”, which is constantly updated,
involved in the projects. there is a focus on all commercial projects and
corporate content. Next to this there is a mini-site
The many ways of conducting relationships dedicated to details regarding sustainability.
adapt themselves to the specific needs and
peculiarities of the projects whose common In this section, which is dedicated fully to
denominator is to create wellbeing and enhance sustainability, it is possible to find out about all
the culture of and sensitivity to aspects of local the initiatives undertaken by the Group of an
sustainability. environmental and social nature, ranging from
projects focusing on the community to projects
focusing on employees, and from projects
focusing on the circular economy to certifications
obtained by the Group over the years. In this
sense, Ratti has decided to be increasingly
transparent and to communicate in a direct and
immediate manner its increasing commitment

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