Page 68 - Bilancio Sostenibilità Ratti 2020_en

Chapter 5
Ratti, adding value to the community and the region 67

to sustainability which, today, has enabled it to of the fabrics in the collection, there are
become a company that can offer products that sophisticated shoots from young designers who
are not only an expression of refinement and have been asked to dare with creativity and
quality, but are also sustainable and innovative. imagination to design the Wax of the future and
to implement the offer.
As a part of the process of digitalisation which is In the new virtual boutique product news, social
currently under way in the company, Ratti content and the history of the brand are the
has also chosen to create a YouTube channel fil rouge of this novel digital experience which
(Ratti Fabrics), in order to collect and make accompanies the visitor on every page of the site.
available all its video content, a useful and
effective way in which to present the Group.
The channel is constantly updated as new videos 5.2
are produced and, today, it is already possible Believing in talent,
to find videos/clips on Ratti’s various production
processes. investing in the future
Among these, Ratti has launched a video
dedicated to the Second Life Print project, as
well as a more complete video which provides a Schools, universities and training
general overview of the company. For the Ratti Group, believing and investing in the
younger generation, working with schools and
In order to renew its business model and to take universities in Italy and abroad, means supporting
further steps in a market which is, in many ways, reciprocal growth and enrichment.
difficult, while remaining open to new challenges,
Ratti has launched its new portal Two worlds – Ratti and schools – that in recent
RATTIAFRICA.com. The new site, thanks to years have often been intertwined, breathing
the sections on collections and inspiration, life into ideas and projects steeped in history,
presents itself as a rich digital window on the talent and, most of all, people sharing a common
Wax world in which, alongside photo galleries pathway which is not a destination, but rather a
small part of the journey.
Ratti cultivates relationships and reinforces
partnerships with fashion and design institutes
through:
l taking on talented young people for internships
with competitions and project work;
l supporting undergraduates during their thesis
projects;
l supplying fabrics for workshops or courses;
l acting as a technical sponsor for events,
exhibitions and competitions organised by
schools and universities;
l participating in courses and lectures by
presenting its own case history.