Page 62 - Bilancio Sostenibilità Ratti 2020_en

Chapter 4
Ratti’s environmental commitment 61

recipient of creativity and ideas, many of which
were translated into actual projects adopted
by the company and put into practice. Of these
2ndLife Print, an initiative proposed by Ratti to
solve the problem of excess warehouse stock,
gave value back to the garments though the
creativity of manual printing.

The rediscovery of the ancient a planche
technique, together with other applications
(dyeing, tie-dyeing, pigments, etc.) has rendered
each garment unique and unrepeatable, giving
space to a limited and personalised series.
The right solution is found for each garment
through the support of a team of experts made
available to each customer.
The upcycling of unsold garments presents itself
as a solution which makes it possible to avoid
financial losses, recovering the capital value of
stock which was either destined to be written
down or, in a worst-case scenario, destroyed.
Upcycling is more than just selling at a discount
in that it makes it possible to re-propose articles
to the market at the right margin.

The new garment can be sold at retail price or at
an even higher price, with the margin only being
reduced by the cost of the new printing or, even
better, avoiding any loss at all.
In addition, 2ndLIfe Print contributes to the
lowering of emissions by avoiding ex novo
production and responds to market requirements
which are more and more sensitive to
sustainability.
At the same time it offers better positioning in
terms of brand reputation.

Second Life Fibers: a company which
recycles non-hazardous waste
Second Life Fibers is also the name of a
company set up by Ratti to recycle non-
hazardous textile waste.
The company, as a result of the authorisation
process undertaken, is able offer “end of waste”
to market destinations such as yarn production,
lining, thermal and acoustic insulation, and textile
coverings. This represents a choice made by the
company to take on active and responsible role in
the management of waste.