Page 45 - Bilancio Sostenibilità Ratti 2020_en

Ratti Group
Sustainability report 2020

and equipment, also from the perspective of closure of the company following the spread of
sustainable manufacturing. the COVID-19 virus obliged Ratti to accelerate
the introduction of remote, structured and
effective methods. This facilitated excellent

The drive towards innovation as a customer relations management.
response to the Coronavirus
In order to respond to the shock caused by the High-resolution audiovisual systems were
sudden spread of the Coronavirus, in 2020 Ratti investigated, with the objective of enhancing
SpA set up the Resilience Committee. the perception of details and the precise
transmission of the technical characteristics

The Committee was established specifically to of the designs and the materials. In addition,
suggest new avenues to the Group whereby it effective interaction with the customer requires

could react “out of the box”. Its task is to observe, the availability of private and soundproofed
in a critical yet stimulating manner, what is areas and, precisely for this reason, Ratti created
happening in the sector, and to transform stimuli five new rooms, conceptualised so that it would

into concrete action plans and new forms be possible to work with and connect with
of innovation, activating the company functions customers and suppliers in a way that maximised

involved and suggesting initiatives efficiency, professionalism and use of multimedia.

for implementation. The rooms are located on the third floor of the
Guanzate building – the easiest and fastest
The Committee devised a number of innovative way to book them is through the company’s
projects with the aim of cultivating relationships intranet. The rooms were designed with a neutral
with customers, irrespective of physical background and sufficient lighting, and are

presence, working together with agility and places where meetings or product presentations
speed to develop a proposal. are held, either in-person or remotely, providing
the customer with a positive experience and an
A window on the world of Ratti: multimedia impression of high service levels.
rooms and HoloLens 2 smartglasses Each room has fixed equipment (such as monitors

Traditionally, Ratti demonstrates designs and with webcams, a second 4k webcam, a stand,
printed fabrics in person at the Guanzate a PC with access to sharing software and the

premises or in the customers’ offices, but the unique archive, Wi-Fi and networking cables) and

equipment which can be booked ad hoc.
The need to explore new ways of interacting
with customers and suppliers led Ratti to
adopt Microsoft HoloLens 2 – state-of-the-art
smartglasses which enable a user to share mixed
reality in real time, combining physical reality,
enhanced reality and virtual reality. Microsoft
HoloLens 2 smartglasses allow those wearing
them to interact through digital content and
holograms visualised in the surrounding area.
They were developed in partnership with NASA
and are actually wearable computers, with
movement and depth sensors, videocameras and
microphones, which ensures that the interaction
with the customer is as real as possible.
These tools are very useful during the first phase

of interaction with the customer since they
provide a panoramic view of the collections on

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