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Chapter 3
           Material becomes creation                                                                      43








           ● Product innovation:                     that involve both internal processes as well
           this is based on the solid foundations of Ratti’s   as manufacturing and external processes,
           recognised supremacy in stylistic and creative   whether upstream or downstream of the current
           innovation. Its range of action extends to new   industrial perimeter. In such an environment   Innovation in Ratti
                                                                                              contributes

           materials, to organic-based fibres and to new   Ratti’s production process is subject to the   to bringing about
           products, including those originating from   requests and changes required by the “Advanced   a corporate strategic
           circular economy initiatives, to functionalisation.   Manufacturing” model (better known by the   design for a company
           This context also includes actions orientated at   name “Industria 4.0”), which marks the transition   that is sustainable,
           enhancing the cultural resources of the business   from automated manufacturing to digital and   digital, circular, a
           which, as the centre of the Ratti world, express   intelligent manufacturing.      leader in design,
           themselves most obviously and recognisably in   With regard to digitalisation, the company is   continually seeking
           the accumulated heritage of the Company.   subject to attention, interest and action with   to broaden
           A vital resource for product innovation, the Ratti   regard to predictive maintenance, traceability   and develop its offer,

           archives contain over one million items including   and artificial intelligence. Of no less importance,   highly reactive

           fabrics, paper designs and digital files.   in such an environment, are the initiatives which   and proactive
                                                                                              in its relations
                                                     have been undertaken with suppliers in a context   with customers and
           ● Processes and Advanced Manufacturing:   of cooperative research. These are aimed at   the market.
           this relates to the development of projects   improving technology and developing plant



               Antonio Ratti: a patron with a vision



               Beauty provides an infinite source   Museum of Modern Art, the   centres open to the public inside
               of creative stimuli that recount   Metropolitan Museum of Art in   an art gallery. It is perfectly
               a freedom of expression that   New York, Palazzo Grassi in Venice,   equipped for research and for the
               avoids banality and overcomes   Palazzo Reale and the Padiglione   conservation of fabrics. November
               preconceptions. An archive of   d’Arte Contemporanea (pavilion of   1998 saw the opening of the
               images, designs and colours that   contemporary art) in Milan.  Museo Tessile (textile museum)
               are values infused in the DNA of   Blessed with a heightened   of the Antonio Ratti Foundation
               the company and its founder  proclivity for innovation and   – subsequently renamed Museo
                                        non-industrial research, in 1985   Studio del Tessuto. This museum
               Nominated Cavaliere del   Antonio Ratti created, in Como, the   houses the collection of antique
               Lavoro (knight) in 1972 and   Foundation bearing his name. The   fabrics that he collected with
               appointed Honorary Trustee of   foundation is entirely dedicated to   passion and foresight throughout
               the Metropolitan Museum of Art   cultural and historical research in   the whole of his life.
               in New York, Antonio Ratti was   the world of textiles (a collection of   The collection is now looked after,
               one of the greatest exemplars   ancient fabrics, themed exhibitions   with the same passion, by his
               of Italian entrepreneurship, in   and fora), and to the promotion of   daughter Annie Ratti.
               addition to being one of the   the most talented visual artists.
               most enlightened patrons, both   On the back of this initiative
               nationally and internationally. His   Antonio Ratti decided, in 1995,

               search for beauty went beyond   to finance, at the Metropolitan
               his passion for silk, the fulcrum   Museum of Art in New York,
               of his business activities, to   a centre set up to conserve,
               embrace the world of art in all   restore and catalogue the textile
               its manifestations, and his name   collections owned by the museum.
               was linked with some of the most   And so the Antonio Ratti Textile
               prestigious cultural institutions,   Center was established – it is,
               including the Guggenheim, the   today, one of the most significant
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