Page 12 - Bilancio Sostenibilità Ratti 2020_en
P. 12

Chapter 1
            Ratti a sustainable company                                                                   11








           With a heritage that is closely linked to   Ratti Studio (cases in which Ratti – as the licensor –
           the manufacturing of silk, over time Ratti   produces and sells textile accessories which sport a
           has perfected its workmanship with different   specific brand), customers are retailers.
           natural fibres, composite fibres and technological
           fibres. Ratti manages and controls the full
           production chain: from the creative phase,   Corporate structure
           including the fabric design and production   The Ratti Group consists of the parent company
           planning, to ennoblement processes (weaving,   Ratti SpA (Italy), the subsidiaries Textrom Srl
           dyeing, printing and finishing) and hemming.  (Romania), Creomoda Sarl (Tunisia), La Maison
                                                     des Accessoires Sarl (Tunisia), Ratti International
           The company works with leading global luxury   Trading (Shanghai) Co Ltd (China), Ratti USA Inc.
           and prêt-à-porter fashion houses. Apart from Italy   (United States), Second Life Fibers Srl (Italy) and
           and Europe in general, the main markets served   an equity investment in Marielle Srl (Italy).
           are America and Japan. Ratti customers from the
           fashion, luxury, fast fashion and furnishing sectors   Ratti SpA holds 100% of the shares of Ratti USA
           purchase textile accessories that are finished or still   Inc. Ratti International Trading (Shanghai) Co.
           fabrics so they can proceed to hemming finished   Ltd and Textrom Srl. Creomoda Sarl, which
           products (clothing or furnishings) that can be   is 76% controlled by Ratti, has a 90% stake in
           launched on the consumer market.          Società La Maison des Accessoires Sarl, which
           For the licensing segment, belonging to Area   was established in March 2019 for the purposes



                Carnet: the brand assumes                          The Ratti Group’s activities
                a new image
                                                                         THE RATTI GROUP
                After decades of growth and development,
                at the start of 2020 the Carnet brand
                underwent a restyling of its logo and all its
                related image.
                                                           AREA    AREA    AREA    AREA    AREA    AREA
                                                          RATTI LUXE  COLLEZIONI  FAST FASHION*  FURNISHING  STUDIO  CARNET
                The objective of this was to respond to the
                need for speed and dynamism now required
                by the market and the world of fashion,      Figure 2 – The Ratti Group’s activities subdivided by area
                strengthening communication by imagery   Area  Ratti Luxe: the manufacturing and marketing of fabrics and textile
                without, however, neglecting the content   accessories for the high-end market
                and quality of the fabrics themselves.
                                                         Polo Collezioni: the manufacturing and marketing of fabrics and textile
                                                         accessories for the mid-market
                The new logo, modelled on a coat of arms   Area  Fast Fashion*: the manufacturing and marketing of fabrics and textile
                whose waves refer to the brand’s constant   accessories for the Fast Fashion segment (Men and Women)
                creative freedom, is presented in a more   Area Furnishings: the manufacturing and marketing of printed, plain and
                contemporary form in which the chromatic   yarn-dyed fabrics, for furnishings
                juxtaposition of saffron with various shades   Area Studio: the manufacturing and marketing of textile accessories through
                of black reinterpret the brand’s austerity.   licence contracts or alternative distribution channels such as accessory
                This is the beginning of a new chapter in   dealers, uniforms and corporate gifting, e-commerce and new retailers
                the history of Carnet, which accentuates   Area Carnet: the manufacturing and marketing of retail fabrics (mainly to
                its openness to a world in which it can   designers, quality hemming and creators of made-to-measure fashion)
                synthesise both present and future while
                choosing, at the same time, Como as its   *Fast Fashion: settore dell’industria dell’abbigliamento che produce collezioni ispirate
                preferred base for this new adventure.   all’alta moda ma messe in vendita a prezzi contenuti e rinnovate in tempi brevissimi.
   7   8   9   10   11   12   13   14   15   16   17