Page 69 - Ratti_bilancio di sostenibilità_2021_en

CHAPTER 4 | RATTI’S ENVIRONMENTAL COMMITMENT

became a recipient of ideas and creativity, many
of which translated into real projects which were
adopted and implemented by the company.
Of these 2ndLife Print, an initiative proposed by
Ratti to solve the problem of excess warehouse
stock, gave value back to the garments though
the creativity of manual printing.

The rediscovery of the ancient a planche
technique, together with other applications,
has rendered each garment unique and
unrepeatable, giving space to a limited and
personalised series. The right solution is found IN 2021 ITEMS SUCH AS DUVETS, TRENCH COATS
for each garment through the support of a team AND T-SHIRTS FOUND A NEW AESTHETIC.
of experts which is made available to each PIGMENTS, DYEING, TIE-DYEING AND ORIGINAL
customer. The upcycling of unsold garments PRINTS TRANSFORMED THE IMAGINE OF
presents itself as a solution which makes it OBSOLETE ARTICLES WITHOUT ANY NEED
possible to avoid financial losses, recovering the TO UNSTITCH AND DETACH ALL ACCESSORIES,
capital value of stock which was either destined SUCH AS ZIPS, BUCKLES AND BUTTONS,
to be written down or, in a worst-case scenario, FROM THE ITEM. AN EFFECTIVE, CREATIVE, AND,
destroyed. AT THE SAME TIME, RESPONSIBLE SOLUTION.

Upcycling is more than just selling at a discount
in that it makes it possible to re-propose articles
to the market at the right margin. The new
garment can be sold at retail price or at an even
higher price, with the margin only being reduced
by the cost of the new printing or, even better,
avoiding any loss at all.

In addition, 2ndLIfe Print contributes to
the lowering of emissions by avoiding ex
novo production and responds to market
requirements which are more and more sensitive
to sustainability. At the same time it offers better
positioning in terms of brand reputation.
In 2021 items such as duvets, trench coats
and t-shirts found a new aesthetic. Pigments,
dyeing, tie-dyeing and original prints
transformed the imagine of obsolete articles
without any need to unstitch and detach all
accessories, such as zips, buckles and buttons,
from the item. An effective, creative, and, at the
same time, responsible solution.

SECOND LIFE FIBERS: A COMPANY WHICH
RECYCLES NON-HAZARDOUS WASTE
Second Life Fibers is also the name of a
company set up by Ratti to recycle non-
hazardous textile waste. The company, as a
result of the authorisation process undertaken, is
able offer “end of waste” to market destinations
such as yarn production, lining, thermal and
acoustic insulation, and textile coverings.
This represents a choice made by the company
to take on an active and responsible role in the
management of waste.

67