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CHAPTER 3 | MATERIAL BECOMES CREATION

Confederation of Fabric and Clothing Companies).
Ratti is a member of the Tecnologico Nazionale
(National Technology) Made In Italy cluster.
This is a public-private alliance which encourages
cooperation between the world of research and
fashion businesses. It works towards sustainable
growth in the sector, in line with the strategic
agenda of the EU.
Finally, Ratti is taking part in the project “Rehubs
di Euratex”, (https://euratex.eu/rehubs) which is
concerned with upgrading the technology used in
recycling in specific centres (hubs).
Ratti has partnered with SMI (Sistema Moda
Italia), the Confindustria association of textiles
and fashion companies, to set up a design team
operating collectively in accordance with EPR
(Extended Producer Responsibility) for Tessile
Moda (a consortium of manufacturers who
organise the collection, selection and management
of textile waste across Italy).

Innovation projects
In 2020 Ratti launched a project whose aim was to
develop a model for digital relations with clients.
In order to provide remote access to its offer,
Ratti has created multimedia rooms, private and
soundproofed environments. They have been
designed for working and connecting with clients
and suppliers in a way that is increasingly efficient,
multimedial and professional. and the other physical areas of Ratti. Microsoft
The rooms were designed with a neutral HoloLens 2 smartglasses are available to all
background and sufficient lighting and are places Group companies on request.
where meetings or product presentations are
held, either in-person or remotely, providing In 2021, the Twin One project (digital twin) was
the customer with a positive experience and an launched in Ratti. The Twin One project was
impression of high service levels. born out of a need to provide the company with
Each room has fixed equipment (such as monitors a suitable tool for the virtualisation of printed
with webcams, a second 4k webcam, a stand, fabric, through the use of its digital twin.
a PC with access to sharing software and the The application will be able to manage a
unique archive, WI-FI and networking cables) and library of “ready-for-printing” neutral fabrics,
equipment which can be booked ad hoc. appropriately selected by the Ratti Group’s
Tessuteca. To these will be applied designs from
At the same time, Ratti has made available the digital archive. This “digital twin” could be
HoloLens 2 smartglasses, which enable exported as a “simulation” of the Ratti product,
users to share, in real time and mixed reality, both on a device used for internal purposes
a combination of physical reality, enhanced (e-commerce sites, marketing, testing) in 2D and
reality and virtual reality. Microsoft HoloLens 3D modality, and for the purposes of partnering
2 smartglasses allow those wearing them to with customers in project development, reducing
interact through digital content and holograms the need to produce physical samples.
visualised in the surrounding area. They were
developed in partnership with NASA and are The system will also provide maps of the
actually wearable computers, with movement and physical appearance and the technical data
depth sensors, video cameras and microphones. needed to input the relevant fabric/design into
These tools are very useful during the first phase the customers’ CAD systems, guaranteeing the
of interaction with the customer since they photorealism which is needed to take the place
provide a panoramic view of the collections on of a physical sample in their digital pattern books.
display, as well as a virtual view of the archive With regard to technological development

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