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CHAPTER 1 | RATTI A SUSTAINABLE COMPANY

Design innovation is, in fact, one of the manufacturing of silk, over time Ratti has
cornerstones of Ratti. It is based on a capacity to perfected its workmanship with different natural
understand and put into practice the evolution fibres, composite fibres and technological fibres.
of style, as well as the evolution of taste and Ratti manages and controls the full production
aspirations in the world of fashion and design. chain: from the creative phase, including fabric
Style and production, moving in tandem, are design and production planning, to ennoblement
constantly committed to exploring new ways processes (weaving, dyeing, printing and finishing)
of broadening limits, creating models in which and hemming.
stylistic innovation is married with its digital
representation, just as the search for new materials The company works with leading global luxury
is married with an increasing ability to think in a and prêt-à-porter fashion houses. Apart from
sustainable manner. Italy and Europe in general, the main markets
served are America and Japan. Ratti customers
Study, research and experimentation find space from the fashion, luxury, fast fashion and
in the traditional printing rooms as they do in the furnishing sectors purchase textile accessories
areas dedicated to digital printing as well as in that are finished or simple fabrics so they can
the new department dedicated to weaving, with proceed to hemming finished products (clothing
the main aim of breathing life into unique and or furnishings) that can be launched on the
exclusive masterpieces. Each product is a new consumer market. For the licensing business
creative project that places an accent not only unit, which is a part of Area Ratti Studio (in this
on the exclusivity of the design, but also on the case Ratti – as the licensor – produces and sells
experience behind each creation. textile accessories which sport a specific brand),
customers are retailers.
In this way Ratti collections become the means for
expressing a new beauty and exalting the business Starting from January 2021 the Group
potential of the Group. This is how it manages to reorganised its business areas. In comparison
initiate a dialogue with its customers in a collective with the previous organisation the new model
endeavour that makes visible an intersection
of different knowledge, so that each product
becomes a unique cultural and artistic artefact.
This is the modus operandi the Ratti Group uses to The Ratti Group’s activities
offer an exclusive personalisation of the product.
This is a world of values based on certainties and RATTI GROUP'S
which recounts, from time to time, new stories
through fabrics and printing. It is a journey that
often references classicism to the point at which
this gives rise to an extreme minimalism, showing
AREA
AREA
AREA
AREA
AREA
AREA
a technological and ecofriendly inclination, so that RATTI LUXE RAINBOW R ART* ARREDAMENTO STUDIO CARNET
nothing is left to chance and performance is a
fundamental component of a commercial choice.
Figure 2 – The Ratti Group’s activities subdivided by area
AREA RATTI LUXE: the manufacturing and AREA ARREDAMENTO: the manufacturing
1.2 marketing of textiles and fabric accessories and marketing of printed, plain and
(mainly scarves, shawls, stoles, shoes and
yarn-dyed fabrics, for furnishings;
The Ratti Group today ties) for the high-end market; AREA STUDIO: the manufacturing and
AREA RAINBOW: the manufacturing and marketing of textile accessories (mainly
The Ratti Group’s activities marketing of textiles and fabric accessories scarves, shawls, stoles, shoes and ties)
The Ratti Group is a leader in the creation and (mainly scarves, shawls, stoles and shoes) through licence contracts or alternative
manufacturing of printed, plain and yarn-dyed for the mid-range market, as well as for Fast distribution channels such as accessory
fabrics for clothing, ties, shirts, beachwear, Fashion; dealers, uniforms and corporate gifting,
e-commerce and new retailers;
underwear, furnishings and textile accessories. AREA R ART: the manufacturing and
Worldwide, it produces and distributes hemmed marketing of Wax fabrics, as well as the AREA CARNET: the manufacturing and
products, in particular accessories for men and manufacturing and marketing of fabrics for marketing of retail fabrics (mainly to
women such as ties, shoes and scarves. Ratti neckwear and related accessories for the designers, quality hemming and creators of
SpA’s main brands are Ratti and Carnet. mid-range market; made-to-measure fashion).
With a heritage that is closely linked to the

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