13/09/2019

The New Deal collection

Innovation, yet respecting the over seventy years of history, eco-sustainable printing technology and creative talent that crosses the borders of the Guanzate Group: these are the cornerstones of Ratti that, since 1945, has created and printed its own fabrics on a texture made of elegance and absolute quality. The deep knowledge of the subject, together with the extraordinary synergy between the territory and its resources, as well as the avant-garde production, have allowed Ratti style office to present, on the occasion of the new edition of Premiére Vision, “New Deal” the evolution of the world of warp and weft.

New Deal makes the idea of printing yarn dyed designs on wool concrete, elevating it to a futuristic level, thus offering an infinite range of possibilities that have no limits, be those creative, linked to timing or more simply of meters (from less than a meter to more important orders). With New Deal, Ratti combines its art of printing with a constant dialogue with the world of fashion ateliers, mixing experimentation and fashion trends so that they become an important texture for every creation.
With New Deal, the classic archive motifs rediscover an unexpected visual lightness that moves from discreet striped lines to checkpoints of all sizes, full of silent interferences and shadows fading into infinity.  Items more transversal to the urban, biting style also exist, revealing the dynamism of the print emanating from surfaces which are animated by optical or fake jacquard designs. Equally unexpected is the visionary colour palette that alludes to a classic to be discovered, where the warm tones of spices match the blues, while the green dissolves in the gray, combining and coordinating itself on a palette without foreclosure or limit.

Once again, the Ratti style office was able to find a new balance between innovation and concreteness for a collection of printed wool fabrics, thus making contrasting elements dialogue with each other, almost as if they were instruments in an unusual ensemble.