09/07/2018

Ratti at the 27th edition of Milano Unica

From 10 to 12 July, it will take place the 27th edition of Milano Unica, in Rho Fiera Milano, with more than 600 textile companies partecipants and visitors from all over the world.

There is an atmosphere of novelty and elegant eccentricity in the new Ratti collections. It is a meeting of cultures, a contamination of tastes, in a game of contrasts which lead to a new concept of elegance.
Always attentive to the craftsmanship of its professionals, to the protection of the environment and the attention to details, Ratti, today more than ever, hands over to its products the values and principles in which it believes. R Uomo and R Collection mark the affirmation of a style in which ethics and sustainability play a leading role.
Each item is declined in a series of variations, each with a strong personality, thanks to the sense of fluidity of the fabrics, the liquidity of colours and the creative movement of the prints, sign of a constant search for beauty. Ratti style brings back a new sensuality and a more relaxed perception of time, in favour of a life that beats at a pace closer and closer to nature.
A turning point, in the R Uomo collection, is the dynamism of the chains alternating with the disciplined presence of modern geometries, of iconic objects or, simply, of alphabets. They are prints that enhance the industrial potential of the company while showing the excellence of craftsmanship; they allow the creation of a sophisticated melting pot.

A more intense beat marks the rhythm of the new 40 articles of the R Collection. The colorful macro-geometries inspired by the ’70s bring a sense of memory into their personality, tempered on the ground by a slight romantic scent that also emerges in micro-graphics, creating coordinated games. Next to them, flowers, a tribute to the classic archival drawings, whose charm blossoms precisely in the sweetness of new shades, almost as if they were modern ikebana.
Once again, Ratti prints and fabrics are presented with all their vibrant elegance, caressing the subtlest of the senses, touch, giving life to a new and extremely creative image.