05/02/2020

New Deal

On the occasion of the 2020 editions of Milano Unica and Première Vision, Ratti introduces the New Deal collections for men and women, in confirmation of its project to carry out the printing of yarn-dyed designs onto wool, cotton and linen, offering an infinite range of possibilities with no constraints in terms of creativity, or in relation to timescales or more simply to the number of metres ordered.

Through the items in the current New Deal collection, Ratti is strengthening further the link between its art of printing and the world of fashion ateliers, interweaving in a single exclusive weft, stylistic research, creativity and contemporary trends.

The new fabrics in the New Deal men’s range have a strong sense of proportion without losing their easy-going lightness. There is no predominant theme in the style of the new collection, it ranges from British touches that incorporate traditional motifs, to designs of high craftsmanship, through to contemporary glamour, all translated into a young and fresh language. The result is a range of fabrics that outline a man who is impeccable but at the same time relaxed and who wears and interprets the check designs, the true leitmotif of the collection, with a completely new freedom and ease.

The New Deal woman plays with the colours that revolve around pink in all its shades and the common thread between the white, blue and red classics, without betraying the brand’s heritage with its attention to detail and its continuous search for an elegance that stands out without falling prey to exhibitionism. The feminine fabrics of the New Deal collection show an intelligent conceptual evolution of prints for a woman capable of being daring with style, as if she were a modern Jackie Kennedy, so that taste, balance and delicacy become fundamental qualities at a time when there is too much masculinity.

Once again, the Ratti style office has been able to strike a new balance between innovation and substance for a collection of printed fabrics, capable of creating an interaction between contrasting elements that results in an absolutely harmonious ensemble.