Ratti has always been paying attention to the needs of its customers and is betting on digital to deliver an experience with a high emotional impact when presenting its fabrics, even without a physical presence. Perhaps the most innovative component of a technological infrastructure that multiplies the opportunities for interaction between customers and the Guanzate-based company are the HoloLens2 headsets—a tool that allows creating an environment where the physical reality of the product, other specific information players, and virtual reality features coexist. Microsoft HoloLens2 allows participants in the meeting to interact through digital contents and holograms displayed around the wearer. Developed in partnership with NASA, Hololenses are true wearable computers equipped with motion and depth sensors, cameras, and microphones to make the interaction with customers as real as possible.
At the same time, Ratti has continued digitising its historical archive, which features over one million items including fabrics, designs, and collections of samples. This upgrade process (the virtual archive does not replace the physical one, but rather complements it, enhancing the experience and making searching more effective), which is constantly evolving and improving thanks to a machine learning algorithm, allows customers to look for inspiration among over 400,000 designs—delivering an increasingly faster and more effective virtual one-to-one experience, with the opportunity to simulate the end result by rendering several clothing or furnishing models.
Among other goals, by exploring augmented reality environments and live connections, Ratti seeks to develop a collaborative creativity and product development process using simple and accessible tools with the required functionality. These include a work platform that serves as a true virtual desk shared with customers, combining the company’s creative skills with digital ones in creating, modifying, and eventually approving the designs proposed by the style office.
