For the first edition of Milan Fashion Digital Week, Valextra has created an installation in collaboration with Ratti, presented in the Via Manzoni flagship store and through a short film. Sailing Through Times tells the story of an imaginary sea journey, featuring Valextra’s most iconic bag, the Iside, as sailing boats. With its rigid, architectural trapeze shape, the Iside has become Valextra’s most popular model and a symbol of its craftsmanship prowess, design-focused and uncompromising approach, and timeless attitude to style.
Ratti and Valextra share many things in common: both founded between the two World Wars in Lombardia, by stubborn and visionary entrepreneurs who rooted their companies in creativity, innovation, quality and craftmanship excellence. This shared heritage led us to remain on top of our game for so many decades and respected by the industry as the best in class.
The Sailing Through Times installation combines 10 colorful graphic sails selected among patterns from the 60s, 70s and 80s, found in the rich Ratti archives. The sails accompany over 300 different Iside bags (featuring over 45 colours and 4 sizes), as symbol of sailing boats facing the sea.
The Ratti silk pieces represent friendly sails helping Valextra navigate through today’s troubled waters, colorfully blowing in the wind and leading us towards new, exciting adventures. Sailing through times, through the good and difficult ones, together.
Watch the video: Sailing through times