Category Archives: INNOVATION

2nd LIFE – NEW CIRCULAR TEXTILES

NEW PRODUCTS, SERVICES, TECHNOLOGIES ARISING FROM THE REUSE AND RECYCLING OF MATERIALS

Our philosophy has always been built on a strong enhancement of artisanal and cultural resources, as well as on investments in sustainability, technology and research in order to be able to respond to the needs of a market from which more and more requests for clarity and transparency come. With this in mind, design investments and production choices have been guided in order to always seek sustainable solutions, making our headquarters in Guanzate an arena of real experimentation between innovation and product, in which the new Second Life project finds concreteness.

2ndLIFE FIBERS – NEW SUSTAINABLE WADDING

Formulated on the basis of specific application needs, this new sustainable wadding is created by reusing/recycling silk fibres, setting a new standard in the world of sports and casualwear. This is the perfect answer that enriches and diversifies the offer for a market that requires increasingly sustainable products, also ensuring a high level of customer satisfaction.

Designed by the Ratti and Freudenberg research and development team, 2ndLIFE FIBERS transforms reused/recycled silk into insulation with excellent technical performance while establishing a versatile connection to the outdoors, whether mountain peaks or the greenery of a city park.

This unique, light and breathable wadding is an innovative insulator capable of balancing thermal comfort inside the garment. 2ndLIFE FIBERS pushes the classic concept of outdoor clothing to create a sustainable, season-less product. By reusing and recycling noble fibres, Ratti and Freudenberg confirm their interest in sustainability and environmental issues, going beyond the most complete respect for the rules of circular economy, with the primary goal of minimising environmental impact.

 

 

To live an omnichannel and digital experience

Ratti has always been paying attention to the needs of its customers and is betting on digital to deliver an experience with a high emotional impact when presenting its fabrics, even without a physical presence. Perhaps the most innovative component of a technological infrastructure that multiplies the opportunities for interaction between customers and the Guanzate-based company are the HoloLens2 headsets—a tool that allows creating an environment where the physical reality of the product, other specific information players, and virtual reality features coexist. Microsoft HoloLens2 allows participants in the meeting to interact through digital contents and holograms displayed around the wearer. Developed in partnership with NASA, Hololenses are true wearable computers equipped with motion and depth sensors, cameras, and microphones to make the interaction with customers as real as possible.

At the same time, Ratti has continued digitising its historical archive, which features over one million items including fabrics, designs, and collections of samples. This upgrade process (the virtual archive does not replace the physical one, but rather complements it, enhancing the experience and making searching more effective), which is constantly evolving and improving thanks to a machine learning algorithm, allows customers to look for inspiration among over 400,000 designs—delivering an increasingly faster and more effective virtual one-to-one experience, with the opportunity to simulate the end result by rendering several clothing or furnishing models.

Among other goals, by exploring augmented reality environments and live connections, Ratti seeks to develop a collaborative creativity and product development process using simple and accessible tools with the required functionality. These include a work platform that serves as a true virtual desk shared with customers, combining the company’s creative skills with digital ones in creating, modifying, and eventually approving the designs proposed by the style office.