In the first two quarters of 2021, XChannel, a consulting company in Italy specializing in marketing and cross-channel communication strategies, optimized Ratti’s landing on the Amazon and Alibaba marketplaces for the Wax fabric collection.
On the Amazon portal, the company helped Ratti to implement the presence of the Wax proposal in the main European countries and in the United States, already present in the Made in Italy showcase of Amazon.
The synergy between Ratti and XChannel, two realities moved by the same cardinal principles, has brought important results. Both Ratti and the consulting company have always placed the needs of the consumer at the center of their approach, be it an end customer or a distributor. In this way they can offer increasingly innovative experiences in order to create an effective and efficient customer experience.
Along with the restyling of the product pages, the Store Brand was also updated for each marketplace.
The importance of having a showcase in the Amazon marketplace is essential to have a concrete impact on sales: the Ratti Store Brand for Italy had an incidence of + 37% on the total sales of the account.
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In 2020 Ratti finalized a series of interventions for the reduction of energy consumption and greater comfort in the workplace, with the aim of reducing CO2 emissions and improving its environmental performances.
The lighting system was modified with the installation of LED lights on all 48,000 square meters of the production site.
In addition, new solar panels have been installed, with an increase in power from 801.35 kw to 1082.09 kw.
From January 2020 Ratti has been purchasing 100% green electricity.
When we talk about fabrics for foulards linked to the Ratti brand, we are talking about a history that unfolds along yards of printed silk, cotton and viscose. Elements that tell of pure creativity, technological and productive innovation as well as the beauty hidden behind every fold of fabric, gradually revealing the very soul of the collection.
The fabrics produced for these accessories at the Guanzate plant come in a large number of variations with a strong expressive personality, thanks to the fluidity of the material, the full-bodied liquidity of the colours and the creative movement of the prints, tangible signs of the constant search for beauty.
The rhythm of fabrics for foulards and for women’s accessories in general has a more intense beat. The patterns, graphics and colours always originate from books and drawings in the historical archives, the starting point of classic elegance aimed at seeking a new interpretation of the most current trends.
The designs of the Ratti foulard fabrics encourage admirers to take a closer look and fully appreciate the printing techniques where each sign, with an animated a lively graphic stroke, translates the beauty of this art. These material proposals resonate with the body of the fabric, united with the impact colour has on them in an endless multiplication.
Creativity and quality
In Ratti’s collections of foulard fabrics, the chromatic lexicon evolves from chromatism, bringing desire closer to wonder in order to surprise. This is precisely what it means to know how to create. In this whirlwind of colour, we move from primary colours, that evoke vintage atmospheres, such as powder pink, Bordeaux, blue, and even shades of blue-green. We then reach a creative hyperbole, also touching on fluorescent shades that break the rules in a flash.
A clever mix of fabrics for foulards
The watchwords of these collections of fabrics are creativity and quality, juxtaposed and mixed together in silk, cotton and wool. All different materials, each enhanced by their own intrinsic features and greatest potential. A wide range of accessories, all created to express different lifestyles, from the most classic to the most transgressive, always interpreted and lived with a free spirit. Each accessory is designed to encourage people to run with their imagination.
The aesthetic of the collections of fabrics for foulards is characterised by moments and allusions that enhance the consistency between form and material, in a harmonious combination of functionality and aesthetic, of creative and technical aspects, always searching for the right recipe to make the perfect fabric.
With this new format we enter the world of insights, that is a mini story about an aspect of our reality that, despite being part of our daily life, no one imagined. Words and images to discover some details or curiosities that were not yet known.
The first chapter is dedicated to our exclusive archive. Below is the video.
The Ratti library collects over 14,000 volumes from all over the world and is continuously fed.
Inside there are rare books, monographs by artists, exhibition catalogs, photographic volumes, studies on color.
The topics are many: decoration, ornamental designs with original prints, schools of painting and architecture, theater and cinema.
The library also houses an important collection of over a thousand ancient, vintage and modern textile documents, ranging from the mid-nineteenth century to the eighties. Their content is extremely varied: from fabrics for women’s clothing to ribbons, from neckwear to miscellaneous volumes. They are mainly of French origin. In this period Lyon was the production center of excellence for operated silks.
The consultation of our archives is a vital moment for the research of customers, style managers, designers.
For four years, our Group has chosen to share the results achieved in the field of sustainability with its stakeholders, illustrating, through its report, the initiatives implemented to monitor and reduce environmental impacts, be they process or product, as well as that the enhancement of the professionalism of all the people who work in the company, safety and health in the workplace, protection of the environment and respect for the territory in which it operates.
It is a document that speaks directly and clearly, describing our commitment in the field of innovation, sustainability both socially, environmentally and economically.
As for the previous editions, the new balance sheet will be available on our website
Find out in our SUSTAINABILITY section.
The culture and specialisation of local artisans, in terms of printing techniques, is the most authentic distinguishing feature of the Ratti quality and style. Elements that have led the company to become, from the very beginning, one of the world’s largest producers of printed fabrics for clothing, ties, shirts, beachwear and furniture.
At Ratti, fabric printing techniques are the synthesis of heritage and innovation, as well as mastery and dedication, allowing the Group to last through time. Generations of passionate workers specialised in this art, as well as in the knowledge of different natural and composite fibres, including the most innovative.
Ratti manages and oversees the entire production cycle: from the creative idea developed around a design, to the design of the fabric to the finishing phase, it boasts several internal departments dedicated to fabric printing. Here all techniques are used, from the most traditional to the most cutting-edge.
Fabric printing, colour and dye
At the basis of every dyeing process or printing technique, Ratti creates a strong bond between the textile fibre and the dye. More specifically: in exhaustion dying, the colour passes from the solution to the fibre, where it spreads. In printing, on the other hand, the dye is mechanically applied to the points that need to be coloured. In summary, the colour is applied as if it were a normal editorial print or illustration.
Among the fabric printing techniques used at Ratti, direct printing is the simplest case, in which the colour is only applied to the areas of the fabric where the motif is required and is fixed at a later time.
Usually the dye is applied starting from a concentrated aqueous solution that is thickened with particular starches or glues, until it reaches the consistency of a more or less dense fluid called printing paste. This is spread across the whole fabric according to a pre-determined pattern, dictated by the motif. The thickeners used in the printing paste have the function of increasing its viscosity without gluing the colour onto the fibre, so that they are eliminated during the washing phase of the fabric. In the case of direct digital printing, the dye has a more liquid appearance, the same as ink that is printed on the fabric through a colour jet.
The discharge printing technique starts from an already uniformly dyed fabric. The dye is then removed by printing a chemical agent. Supposing we start with a fabric dyed in a dark colour, the motif of the print will have a lighter colour on a uniform background. In this case the printing paste will only contain bleaching or colour-destroying agents; if instead the paste contains colours resistant to chemical treatment, we simply obtain coloured motifs.
With the resist printing technique, we start from a paste containing a wax or resin capable of making the fabric (temporarily) waterproof, printing the motif in negative. The fabric is uniformly dyed or printed with the required dyes and immediately after fixation the resisting agent is eliminated. The colour in the “resistant” areas is not fixed and these keep the original colour.
The last fabric printing technqiue used by Ratti is heat transfer printing. The procedure consists in placing the print paste on a “means of transport” (at Ratti a special paper is used), which subsequently, with the aid of a hot calender, transfers the pattern to the fabric. It is a printing technique that uses the sublimation process, i.e. the dye is transformed into a gas that penetrates the fibre. This technique is generally used on polyester fabrics.
All of these printing techniques are carried out using different technologies, including traditional table printing, whether hand, trolley or rotary, and digital ink-jet printing. The excellence achieved by Ratti in the world of fabric printing is the result of constant work as well as way of being and thinking. For these reasons, the company continues to believe and invest in both traditional printing as well as its most innovative technical expressions.