From November 5 to 7 at Mare di Moda in Cannes
On the occasion of the new edition of Mare di Moda, Ratti Setamarina presents the new fabrics for beachwear proposals for Women, Men and Young at stand 67, in the fair pavillons.
Three different souls for a wider beach collection, vibrant with emotion and with a touch of eclecticism in which materials and chromatic games come together and mix with Ratti’s talent and creativity. In this vortex of colour, there is no lack of attention to sustainability, which has always been the backbone of the Group’s strategies. Sustainable fabrics are the mirror of the certifications that the company has obtained over the last few years to protect not only workers and their experience, but also the immense wealth of ideas and creativity, placing ever greater attention at every stage of printing and production in order to minimize environmental impact.
Aristocratic and sophisticated, but at the same time provocative designs merge with atmospheres and colours that have imbued the culture and creativity that are typical of the Guanzate company. Techniques, gestures and images from a recent past come together in a collection that makes the beachwear fabric itself one of the key elements.
The range of colours is varied, from summer brown to full indigo, with accents and references to the lively opulence of the tonal khaki and the green juice, finally reaching the soft and enveloping atmospheres of corals.
The underlying theme of the men’s collection is a mix of designs and performances for a highly elegant ensemble that does not sacrifice versatility, thanks to the use of light and technical materials that guarantee a natural softness both in the water and when relaxing under the sun.
Undisputed protagonists of the men’s collection are the conversational designs that play and get lost in a tropical forest full of flowers and geometric patterns. The undisputed colour of this part of the collection is blue, combined with turquoises and light blues that soften its seriousness and give fabrics a touch of freshness.
Designed for young and dynamic clients, this section of the collection springs from solid foundations on which a mix of graphic elements, ranging from animalier prints to the geometric expression of the 80s, take shape. They are all fresh, digital 4.0 designs where pastel colours are combined with classic ones to respond to a desire for sunshine and carefreeness typical of the warm season.
Today, to design a collection of beachwear fabrics – says Francesca Lulli, head of Ratti Setamarina style office – means thinking about digital codes and craftsmanship, daily dealing with a world that is constantly changing and that is attentive not only to aesthetics but also to ethics.
The new R Setamarina collection is exhibited at the fair with a vision of fashion majestic and light at the same time, a vision with which everyone can identify thanks to the electrifying breadth of offer.
5-7 November 2019
Mare di Moda
Palais des Festivals, Cannes