At the 31st edition of MilanoUnica, Ratti is introducing its new collection of shirt fabrics, with each creative detail free and removed from the concerns of this time. Ratti’s new RCollection fabrics stem from thorough research into the historical archive of the Guanzate-based company in a quest for modernity and graphisms that yearn for simplicity and versatility.
Alongside the classic light-blue tones of shirt fabrics, RCollection tells a story of chromatic contrasts, where the essential nature of black is interspersed with true scratches of seduction through the warm hues of melange grey or dusty autumns colours such as brown, mosses, and purple—resulting in a warm elegance with dynamic appeal. At the same time, the black discovers fresh proportions and stratifications, making space for new geometric and floral patterns.
The fabrics, and specifically cotton and wool, are the hallmark of this new way of interpreting the classic, placing the collection halfway between memory and the present day—enhancing the facets of the modern gentleman as he balances nobility and rebellion. This is the new luxury—a sophisticated simplicity that meets the needs of consumers without overdoing it or amaze at any cost but is always capable of expressing the quality that makes this collection unique.
On the occasion of the new edition of MilanoUnica (February 2020), Ratti is
introducing the New Deal collections for men and women, in confirmation of its project to carry out the printing of
yarn-dyed designs onto wool, cotton and linen, offering an infinite range of
possibilities with no constraints in terms of creativity, or in relation to timescales
or more simply to the number of metres ordered.
Through the items in the current New Deal collection, Ratti is
strengthening further the link between its art of printing and the world of
fashion ateliers, interweaving in a single exclusive weft, stylistic research, creativity
and contemporary trends.
The new fabrics in the New Deal men’s range have a strong sense of
proportion without losing their easy-going lightness. There is no predominant
theme in the style of the new collection, it ranges from British touches
that incorporate traditional motifs, to designs of high craftsmanship,
through to contemporary glamour, all translated into a young and fresh
language. The result is a range of fabrics that outline a man who is impeccable
but at the same time relaxed and who wears and interprets the check designs,
the true leitmotif of the collection, with a completely new freedom and ease.
The New Deal woman plays with the colours that revolve around pink in all
its shades and the common thread between the white, blue and red classics,
without betraying the brand’s heritage with its attention to detail and its
continuous search for an elegance that stands out without falling prey
to exhibitionism. The feminine fabrics of the New Deal collection show an intelligent
conceptual evolution of prints for a woman capable of being daring with
style, as if she were a modern Jackie Kennedy, so that taste, balance and
delicacy become fundamental qualities at a time when there is too much
Once again, the Ratti style office has been able to strike a new balance
between innovation and substance for a collection
of printed fabrics, capable of creating an interaction
between contrasting elements that results in an absolutely harmonious ensemble.
occasion of the 2020 edition of Scoop, next February, in London, Ratti
introduces its new Italian Wax collection. A series of fabrics, 100%
cotton made in Italy, that highlight the similarities between the styles,
without thereby amalgamating them, to demonstrate that despite differences in
cultures there is a sharing of values and traditions.
Italian Wax is the result of creativity,
images and techniques that relate to a recent past that makes fabrics one
of its cornerstones as well as a symbol of belonging. The stylistic code that
permeates the whole collection is that of a fusion of styles, colours and ideas belonging to cultures beyond the
Mediterranean. A series of fabrics that can be defined as explorations of a
world of bold shades alongside unusual prints with micro and macro weaves and
flowers of giant proportions.
Like a modern
saraband between play and reality, the fabrics of the new collection adapt
themselves as perfectly to the geometries of women’s clothing as they do to the
male wardrobe characterised by suits and jackets.
Fluidity and versatility are a must of Ratti Italian Wax, characterised by a touch of the romantic and
interpreted through the latest fashion trends so as to offer to a transversal
clientele a versatile tool that
combines the history of a brand like Ratti, with its heritage and lightness,
and the contemporaneity of the new decade of the 21st century.