In the first two quarters of 2021, XChannel, a consulting company in Italy specializing in marketing and cross-channel communication strategies, optimized Ratti’s landing on the Amazon and Alibaba marketplaces for the Wax fabric collection.
On the Amazon portal, the company helped Ratti to implement the presence of the Wax proposal in the main European countries and in the United States, already present in the Made in Italy showcase of Amazon.
The synergy between Ratti and XChannel, two realities moved by the same cardinal principles, has brought important results. Both Ratti and the consulting company have always placed the needs of the consumer at the center of their approach, be it an end customer or a distributor. In this way they can offer increasingly innovative experiences in order to create an effective and efficient customer experience.
Along with the restyling of the product pages, the Store Brand was also updated for each marketplace.
The importance of having a showcase in the Amazon marketplace is essential to have a concrete impact on sales: the Ratti Store Brand for Italy had an incidence of + 37% on the total sales of the account.
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Not forgetting Penelope’s shroud, woven during the day and unravelled at night to deceive her suitors, furnishing fabrics have for centuries been considered a synonym for comfort and luxury, exclusive beauty as well as practicality inside the home.
This is a world that, unlike fashion, is based on certainty, telling, from time to time, new stories through natural fibres such as linen, cotton, wool or velvet.
Furnishing fabrics that are not created simply to decorate but to emphasize the personality of a space, to make the room more precious, even if only through a sofa or armchair.
In this context, the furnishing fabrics of Ratti’s Domus division represent a cultured collection, born without any concrete inspiration other than colour itself, in all its variations, even the most subtle and hidden, through which the furnishing fabric assumes its most refined and elegant form.
Furnishing fabrics, classicism meets innovation
In addition to describing a journey with frequent references to classicism until leading to extreme minimalism, furnishing fabrics have a technological and eco-friendly inclination since nothing is left to chance: performance is a fundamental component in commercial choices.
This is why the Domus division at Ratti excels in research on textile materials with unprecedented results, giving furnishing fabrics new and three-dimensional textures that enhance the body and richness, between weft and warp. Jacquard furnishing fabrics become precious textiles thanks to metallic threads and laminations that restore unexpected brightness in an infinite interplay.
Natural fibres for furnishing fabrics
Furnishing fabrics by Ratti Domus favour natural fibres such as silk, wool and cotton in weights ranging from ultra light to ultra heavy. The collection features not only woven fabrics but also printed furnishing fabrics in shades ranging from mauve, to rose to blue, such as to find an affinity with everyone’s taste and not clash with the rest of the room.
From this point of view, the aesthetic of furnishing fabrics is characterised by moments and allusions that enhance the consistency between form and the material in which each element takes shape, in a combination that creates harmony between functionality of use and the aesthetic of the style offices. This blend of technical and creative aspects gives rise to a new perfect balance, the right recipe for a successful design fabric.
Furnishing fabrics: cotton velvet, wool, linen and brocade
Among furnishing fabrics, cotton velvet definitely stands out as a favourite. This fabric is created through the careful selection of the softest and strongest mercerised cotton to obtain comfortable and resistant high-quality Italian velvet. In addition, it is a particularly versatile furnishing fabric thanks to special finishes that optimise anti-drip and stain-resistant treatments, making it suitable for every room in the home. Captivating, with a soft and full-bodied hand, the velvet of the Ratti Domus collection has character and personality, not only from an aesthetic standpoint but above all for the performance offered.
Wool, the famous Golden Fleece that Jason traded with the kingdom of Iolcos, is still considered a fabric symbolic of wealth in the world or furniture as well as in fashion. In fact, tradition has it that wool was used to stuff and line the cushion on which the monarchs of Spain have been crowned since 1429, and even today the cushions and vestments of the House of Lords are decorated with the same fabric when the queen is present. Today, as then, wool is a strong point in collections for its simple coolness and its graphic and textile linearity, which never goes out of fashion.
Other furnishing fabrics worthy of mention include linen and brocade, for the upholstery of sofas and armchairs as well as for curtains. Speaking of these fabrics, there is no risk of slipping back into the classic, nor into Baroque patterns, because the colours and motifs proposed by Ratti Domus feature fresh shades combined with geometries and designs that are delicate in their simplicity.
The furnishing fabrics of the Ratti Domus collection are designed for the contemporary home, pervaded by a touch of culture and personality, mixing style with the aesthetics of good taste in the constant pursuit of authenticity and uniqueness.
In 2020 Ratti finalized a series of interventions for the reduction of energy consumption and greater comfort in the workplace, with the aim of reducing CO2 emissions and improving its environmental performances.
The lighting system was modified with the installation of LED lights on all 48,000 square meters of the production site.
In addition, new solar panels have been installed, with an increase in power from 801.35 kw to 1082.09 kw.
From January 2020 Ratti has been purchasing 100% green electricity.
When we talk about fabrics for foulards linked to the Ratti brand, we are talking about a history that unfolds along yards of printed silk, cotton and viscose. Elements that tell of pure creativity, technological and productive innovation as well as the beauty hidden behind every fold of fabric, gradually revealing the very soul of the collection.
The fabrics produced for these accessories at the Guanzate plant come in a large number of variations with a strong expressive personality, thanks to the fluidity of the material, the full-bodied liquidity of the colours and the creative movement of the prints, tangible signs of the constant search for beauty.
The rhythm of fabrics for foulards and for women’s accessories in general has a more intense beat. The patterns, graphics and colours always originate from books and drawings in the historical archives, the starting point of classic elegance aimed at seeking a new interpretation of the most current trends.
The designs of the Ratti foulard fabrics encourage admirers to take a closer look and fully appreciate the printing techniques where each sign, with an animated a lively graphic stroke, translates the beauty of this art. These material proposals resonate with the body of the fabric, united with the impact colour has on them in an endless multiplication.
Creativity and quality
In Ratti’s collections of foulard fabrics, the chromatic lexicon evolves from chromatism, bringing desire closer to wonder in order to surprise. This is precisely what it means to know how to create. In this whirlwind of colour, we move from primary colours, that evoke vintage atmospheres, such as powder pink, Bordeaux, blue, and even shades of blue-green. We then reach a creative hyperbole, also touching on fluorescent shades that break the rules in a flash.
A clever mix of fabrics for foulards
The watchwords of these collections of fabrics are creativity and quality, juxtaposed and mixed together in silk, cotton and wool. All different materials, each enhanced by their own intrinsic features and greatest potential. A wide range of accessories, all created to express different lifestyles, from the most classic to the most transgressive, always interpreted and lived with a free spirit. Each accessory is designed to encourage people to run with their imagination.
The aesthetic of the collections of fabrics for foulards is characterised by moments and allusions that enhance the consistency between form and material, in a harmonious combination of functionality and aesthetic, of creative and technical aspects, always searching for the right recipe to make the perfect fabric.
With this new format we enter the world of insights, that is a mini story about an aspect of our reality that, despite being part of our daily life, no one imagined. Words and images to discover some details or curiosities that were not yet known.
The first chapter is dedicated to our exclusive archive. Below is the video.
Together with other textile companies from Como, Ratti worked in collaboration with the association Telefono Donna Como on the contest named “Cambiare con la Moda”, changing with fashion, addressed to high school students of Instituto Cometa, I.S.I.S Paolo Carcano and Centro Studi Casnati.
The contest was planned together with Soroptmist Club Como e the shelter for women victims of abuses L’Una e Le Altre to spread messages of non violence, equality and sustainability through fashion creating also a great synergy between the worlds of volunteering, school and work.
The projects were examined by a special commission, in which Ratti was present, that chose the three best creations that stood out for their authenticity, quality of design and more importantly for the message they conveyed. The award ceremony was held in Palazzo Terragni on May 29th 2021 and had as one of the winners Elisa Lietti, a student of Istituto I.S.I.S Paolo Carcano, who realized her foulard with Ratti.
Ratti and the other businesses who took part in the project provided students with fabrics to realize their projects, some of which will get the chance to be produced.
The event left a lot of positive vibes among students and promoters that in this way try to raise awareness and sensitize on delicate issues such as violence against women and gender education with the finest self-expression through their textile works.
The Ratti library collects over 14,000 volumes from all over the world and is continuously fed.
Inside there are rare books, monographs by artists, exhibition catalogs, photographic volumes, studies on color.
The topics are many: decoration, ornamental designs with original prints, schools of painting and architecture, theater and cinema.
The library also houses an important collection of over a thousand ancient, vintage and modern textile documents, ranging from the mid-nineteenth century to the eighties. Their content is extremely varied: from fabrics for women’s clothing to ribbons, from neckwear to miscellaneous volumes. They are mainly of French origin. In this period Lyon was the production center of excellence for operated silks.
The consultation of our archives is a vital moment for the research of customers, style managers, designers.