Ratti has always been careful not to disregard what, for their customers, are becoming the priorities in choosing a fabric, a service or more generally a brand. A new economy increasingly reliant on renewable energy and production processes that respect the environment. These are the new mantras of the modern consumer and they are the cornerstones of the Ratti Group with its offering of eco-friendly fabrics for clothing.
Ratti’s eco-friendly fabrics, while having a full feel to them, have a soft touch, tastefully respecting the tradition for a relaxed elegance in which every style rule is reshaped and reconciled with the composure that distinguishes the brand. Then the graphic lines together with the colours enhance the excellence of the brand’s research into these environmentally friendly fabrics and its obsessive pursuit of quality.
This family of eco-friendly fabrics, in addition to emphasising the new cutting-edge techniques being employed in the world of textiles, formulates new rules to bring to the fore new sustainable aspects of fashion within a pathway being pursued with great determination.
Eco-friendly fabrics for a sustainable choice
The choice adopted by Ratti with regard to eco-friendly fabrics derives primarily from the intention to continue to offer new and innovative fabrics balancing the need not to betray its own tradition with the need to satisfy new expectations in terms of sustainability. It is in this dichotomy that the meaning of the sustainable nature of the Ratti Group must be sought: a clear intention to offer the market an environmentally friendly product, a new hallmark of the brand.
The eco-friendly fabric offering
The prince of ecological fabrics is GOTS certified organic cotton, cultivated using methods and products that have a low environmental impact, without the use of pesticides or chemical fertilisers. A fabric intended for everyday use having a timeless charm, adopted and reinterpreted by the most famous fashion houses of the world.
Alongside cotton, we have to include linen for the warmer weather. Its properties have always led to it being considered a noble ecological fabric. Linen can be grown using just rainwater for irrigation and, when incorporated in a system of crop rotation, it contributes to the regeneration of the soil.
Another of its eco-friendly fabrics that Ratti recommends for the summer season is GOTS certified organic silk. In this case the mulberry bushes are grown without the use of harmful substances and the silkworms are not treated in any way with drugs or antibiotics. Ratti’s eco-friendly silk is, by its constitution, a material emblem of the brand, a fabric that feeds on the past to give life to new creations of the present.
To maintain customer confidence, Ratti has decided to produce new eco-friendly fabrics, continuing to ensure the quality and stylistic excellence of its products, and thus providing a guarantee of its responsibility as a brand.