For its new website, Ratti has opted for the artistic talent of Bruno Aveillan, one of the most distinguished and sought after visual storyteller in the world.
The French filmmaker has taken the photoshoot and made the 4-minute “Magic Ratti” short on the magic of reality.
Since the beginning of his career, Bruno Aveillan has been working with world-renowned fashion and luxury brands. During his one-week shooting at Ratti, through the ‘eye’ of his movie camera he captured and interpreted the essence and gestures of the Company’s unique know-how.
Ratti’s new website has been completely redesigned in terms of content. It is easily browseable, captivating and user and smart-device friendly (i.e. accessible via desktop, smartphone and tablet).
In addition to classic contents – profile, history and business – the new website features a section devoted to aspiring fashion designers and an investor section.
Ratti’s website is currently available in Italian, English and French. It will shortly be available also in Chinese and will provide direct online shopping access to professionals like designer’s studios, show rooms, couturiers and bespoke and top quality garment makers.